BACKGROUND

Researchers found that 41% of owners keep their cats indoors only. With further urbanisation, this number will increase and with it associated issues that can occur from keeping cats indoors.*



WHY?

For many cat owners living in urban areas letting cat outside is not an option. Many owers decide to keep their cats indoor-only as there are many risks when letting cats outside.

Apart of that cats are responsible for the deaths of an estimated average of 2.4 billion birds and 12.3 billion mammals every year. °


PROBLEM


When staying inside indoor-only cats lack mental stimulation their outdoor firends get. Outdoor cats get more physical activity and have lower chance of gaining weight.

Lack of mental stimulation can lead to cat boredoom which can bring many unwanted behaviours like: displaying aggression, inactivity, depression,excessive grooming, anexiaty.